Get A Year of Coaching:

Follow the real, raw, and unfiltered behind-the-scenes stories & strategies of a 6-figure business owner

GET INSTANT ACCESS TO A YEAR OF COACHING ($97)

"Eman dives deep into the lessons, the processes, and the mistakes. She does NOT hold anything back. You always learn something new"

"Getting a behind-the-scenes look into Eman’s business has been so much fun!

I love seeing how she runs it. She dives deep into the lessons, the processes, and the mistakes, and she does NOT hold back any information.

When I first joined, I quickly realised it was a perfect extension of Eman's newsletter and podcast and I found myself looking forward to listening to every episode.

It’s like a chat with a business friend – you always learn something new."

– Anja Lordanić Mustać, Podcast host at Freelance Business Unlocked Podcast (freelancebusinessunlocked.com)

Wanna be a fly on the wall of a 6-figure business?

Over the past year, I’ve been pulling back the curtain and sharing everything – the wins, the struggles, the lessons learned, and the moves that actually made a difference in my business.

Now, I’ve packaged it all up so you can get a year’s worth of insights, strategies, and behind-the-scenes coaching in one place.

Introducing... A Year of Coaching 🎉

A private collection of 49 bite-sized audio episodes where I answer your biggest business questions, share the raw, unfiltered realities of running a service-based business, and walk you through the exact steps I’ve taken to grow and scale my micro-agency.

Episodes like this👇🏽

01

Private Q&A Episodes with Eman

I answer real questions from business owners like you – on everything from pricing and cold pitching to mindset and scaling.

02

Extended Guest Interviews

Get access to full, unfiltered conversations with my podcast guests, where we dive even deeper into topics like sales, client relationships, and growing your business.

03

Eman’s Bite-Size Business Diary

The behind-the-scenes look you won’t find on my podcast or anywhere else. I share the ups, the downs, and the real strategies I’ve used to build a thriving business.

You'll love it because...

  • We skip the fluff – This isn’t a course or a long-winded coaching programme. It’s real, raw, and actionable business advice in 15-30 minute episodes.
  • You can binge or pace yourself – Listen when you need a boost of motivation or a strategy to implement right away.
  • You'll learn from my mistakes – I don’t just share the wins. I break down what I would do differently so you can avoid the same pitfalls.

"I love that we get a sneak peek of what's going behind the scenes of Eman's successful business. It makes me feel like I'm not alone"

"I love listening to Eman answer questions from us business owners. I also love that we get a sneak peek of what's going behind the scenes of her successful business.

When she talks about her launches, her processes, how she grows her business, her ups and downs...it makes me feel like I'm not alone in this journey.

It's nice to see how someone who's ahead of me and who's successful manages their business."

– Naciba, Email copywriter at CopyGlam

"My favourite thing is getting to know Eman's roadmaps and the reasons behind some of her decisions."

"I love that we have the opportunity to send Eman questions and to listen to the extended conversations with Mistakes That Made Me guests.

But my favourite thing is getting to know Eman's roadmaps and the reasons behind some of her business decisions.

Having the opportunity to learn behind-the-scenes strategies and connect with Eman on a deeper level is the cherry on top!"

Reme Mancera, Personal Brand Story Strategist

Wanna get a taste of what's inside?

Listen to the teaser epsiode below 👇🏽

Here's a full list of the 49 episodes you'll get access to. All of them bite-size at just 15-30 minutes long👇🏽

  • I've let my social media manager go – Bite-Sized Business Diary
  • Positive hires, sales strategy & offer structures with Jordan Gill – Extended Interview
  • Q&A: "How do you pitch yourself to other podcasts?"
  • Q&A: "How did the private membership launch go?" (#LaunchDebrief!)
  • Creating paid products, the 'freelancer' debate, and subcontracting with Steve Folland – Extended Interview
  • Q&A: "How do you navigate having small children and being a business owner?"
  • BTS of my first paid partnership deal (with ConvertKit) – Bite-Sized Business Diary
  • Q&A: "What's the ideal way to sell on email?"
  • Q&A: 3 things I'd do if I were starting my business all over again
  • My failed launch – Bite-Sized Business Diary
  • Q&A: 5 things that helped me grow my business to 6 figures
  • Securing your first podcast interview, how to set boundaries around speaking opps, & tips for promoting your interviews with Mai-kee Tsang - Extended Interview
  • Prepping for my agency launch – Bite-Sized Business Diary
  • Q&A: “I struggle to network. How do you do it?”
  • A walk-through of my new $60K offer – Bite-Sized Business Diary
  • Finding balance, discovering your “story” & overcoming Imposter Syndrome with Gloria Chou – Extended Interview
  • How to do business when you're feeling down/demotivated - Bite-sized Business Diary
  • Q&A: What's the mistake that made your podcast better?
  • BTS of my (VA) hiring process - Bite-Sized Business Diary
  • Q&A: "How do you manage multiple clients without going insane?"
  • Q&A: (Part 1/2) "What does your process for cold pitching potential clients look like?"
  • Q&A: (Part 2/2) Breaking down my cold pitch
  • Q&A: "How do you collect such compelling social proof?"
  • How I've made $20K this year selling my services via my email list - Bite Sized Business Diary
  • Speaking at Atomicon - My first in-person conference - Bite-sized business diary
  • Q&A: How do you go from making $3K a month to making 6 or multi-6 figures?
  • Q&A: "How can I be seen as an expert?"
  • BTS of my annual month off — Bite-sized Business Diary
  • How to Kick Ass as a Freelancer with Eman & The Marketing Meetup
  • Q&A: "How can I get everything done when I can't afford to hire anymore?"
  • EARLY ACCESS Celebrating 2 years of Mistakes That Made Me & everything we've learned about mistakes along the way
  • Q&A: "How do you overcome mindset hurdles?"
  • The Challenges of Growing a Business Slowly with Belinda Weaver
  • The Subtle Signals That Repel High-Paying Clients
  • Q&A: "How to create an effective work with me (intake) form that qualifies your leads"
  • Q&A: My 3 favourite business tools (that you've never heard of)
  • How To Figure Out Your Pricing with Liz Mosely - Extended Interview
  • Do we really need to send fancy proposals? – Bite-Sized Business Diary
  • Strategies to Help You Weather a Slow Season in Business - Bite-sized Business Diary
  • From 0 clients to 4 clients in one week. Here's how – Bite-Size Business Diary
  • Q&A: "Share your experience of being a Muslim in the online business space?"
  • Q&A: "How much time did it take to set up your podcast?"
  • How to deal when a client hates your work - Bite-size biz diary
  • BTS: what's happening in my business right now – Bite sized business diary
  • Tips for getting started with your podcast with Eman & Marta Barnard-Rae - Extended guest interview
  • Q&A: "What content should I create to attract high-paying clients?"
  • Ending my brand deal with Kit (formerly ConvertKit) - Bite-sized Business Diary
  • Q&A: "How do you structure your strategy calls, before, during and after? What's your repeatable process and what are the deliverables?"
  • Lessons I've learned from building this low-ticket membership - The final bite-sized business diary

"The latest private podcast episode was AMAZING!"

Here's how this works

  • As soon as you join, you'll get instant access to the private podcast. You can immediately dive into all the past episodes and start bingeing!
  • A Year of Coaching is hosted on HelloAudio, making it super easy to access and listen. Once you join, you’ll be able to listen on your favourite podcast app – just like any other podcast you already listen to. No logging into a course platform. No clunky downloads. Just hit play and start learning on the go.
  • You'll have access to A Year of Coaching for one full year.

Note: All content is pre-recorded and there is no live or community element to A Year of Coaching.

You in? 😍🎉👇🏽

"There are tons of actionable nuggets I can incorporate into my own business. I've had my own question answered and I went and jotted notes when I listened to the episode!"

"I love getting a behind-the-scenes peek at Eman's business! The Q&A episodes are my favourite because they're universal across lots of different business types. (I'm a service provider, but my work is very different to Eman's).

There are tons of actionable nuggets of info in there that I can incorporate into my own business. I've had my own question answered and I went and jotted notes when I listened to the episode."

Eman is also quite vulnerable, which I find super admirable in a culture where we're pushed to fake it until we make it as business owners.

I look forward to the pink podcast artwork popping up in Pocket Cast each Friday, knowing my pal's voice will be in my ears telling me something new. I feel like I'm catching up with a friend."

– Kate Burgener, Interactive workbook designer at Kate Burgener Creative

"It's like I'm no longer doing business alone but getting support from a mentor – someone who's walking in my shoes."

"What do I love most about A Year of Coaching? The transparency and how Eman shares her business stories and processes so freely.

Processes are something I've struggled with, so getting insight into Eman's has been super helpful.

It's like I'm no longer doing business alone but getting support from a mentor – someone who's walking in my shoes."

– Dr. Ayebanoa Sapphire Benwari, Learn With Sapphire

FAQs

"What is this and how does it work?"

Back in 2024, I created a private podcast called the Mistakes That Made Me Private Membership.

After almost a full year of publishing weekly 15-30-minute episodes filled with business coaching, lessons learned, unfiltered stories, and behind-the-scenes strategies, I decided to bring the membership to a close.

Now, I'm sharing this pre-recorded content with you through A Year of Coaching.

You'll get instant access to all 49 episodes and you'll be able to dive in immediately. After one year, your access to the private podcast ends.

"Is there a live element or community element to this?"

Nope! All content is pre-recorded and available for you to listen to on the private podcast.

"How long will I have access for?"

One year from the day of purchase.

"Do you offer refunds?"

No. Due to the nature of this product, I don't offer refunds.

As soon as you join, you'll have to instant access to A Year of Coaching for an entire year. Once that year is up, you'll lose access. So make sure you make the most of having access! :)

"This looks familiar?"

The audio content inside A Year of Coaching is the same audio content inside the Mistakes That Made Me Private Membership. If you stuck with me to the end of that membership, you already have access to all these episodes. You don't need this!

Sound good?

"I love Eman's transparency around financials, and what's worked and what hasn't"

"I love Eman's open and honest account of running and building a business.

And her transparency around financials, what's worked and what hasn't."

– Keir Whitaker, Marketing consultant at keirwhitaker.com

"This real, raw, and unfiltered content is refreshing"

"In this picture-perfect social media world, hearing real, raw, and unfiltered content is particularly refreshing."

– Anja Lordanić Mustać, Podcast host at Freelance Business Unlocked Podcast (freelancebusinessunlocked.com)

Hey! I’m Eman – founder and Head Email Strategist at Eman Copy Co, my 6-figure email agency where my small but mighty team takes email lists from “has potential” to highly profitable.

When I’m not deep in email strategy, you’ll find me behind the mic of my multi-award-winning podcast, Mistakes That Made Me – a HubSpot podcast where extraordinary business owners share their biggest mistakes, so you can learn what not to do on your path to success.

I created A Year of Coaching because I know business isn’t just about strategies and wins – it’s also about the lessons we learn when things don’t go as planned.

Mistakes aren’t just inevitable... they’re necessary.

And the more we talk about them, the easier it becomes to grow through them.

That’s why I believe in:

🎙️ Having open, honest conversations about the mistakes we’ve made


🎙️ Sharing real, actionable lessons so we can all move forward smarter and stronger

That’s exactly what you’ll find inside A Year of Coaching.

If you believe the best way to grow in business is by learning from real experiences – not just the highlight reel – then you’re going to love this.

So, are you in?👇🏽