Game-changing question for small business owners who feel like banging their head against the closest wall when it's time to start writing copy for their marketing...
No one knows your business better than you.
So why is it when you sit down to write your website or your newsletter or even your daily social media posts…you just can’t get the words out?
You know exactly what you want to say. You can almost see it in your mind. But instead of getting it onto the screen in front of you, you write a line and then delete it.
You write another line, then delete it again. And before you know it, two hours have passed and still that blinking cursor on your empty page blinks.
Mocking you.
As if it knows you don’t have £3000 to shell out on a copywriter.
But you keep going, typing through the writer’s block because you know words are the face of your business.
Truth is: it doesn’t matter how great you are or how mind-blowing your service is.
If you can’t communicate your X factor with words, your business will forever stay at the level it’s at today.
That isn’t necessarily a bad thing. Except you - you’ve got big dreams.
And to get there, you need to write yourself a website, emails and marketing materials that sell on-demand - like the sales assistant your business has always needed.
I’m about to introduce you to something that’ll make all those “imagines" come true.
But first, let’s talk about -
It’s mind-blowing to you that copywriting is SO freakin hard. You should be able to do this, right? Why can't you do it?!?!
Thing is: copywriting is unlike anything you’ve ever done before. It’s not the same as academic writing, creative writing or even blogging.
Copywriting is a mixture of research, sales, marketing, psychology and persuasion. And when you don’t have any training… it is hard.
YOU NEED:
Someone to guide you through the foundational principles of copywriting, so you can turn your natural writing skills into copywriting skills that sell your service and put money in the bank.
You see great copy everywhere - on billboards, in emails, even on your competitors’ websites (we hate to admit it).
But you don’t know what makes it so good. Instead, you find yourself scratching your head, wondering why it made you pull out your wallet so fast.
And the same goes for terrible copy. When you read it, you know it’s bad. But you can’t say why it’s bad.
YOU NEED:
An expert copywriter to walk you through practical examples of copy that converts and copy that falls flat. So you can get a real understanding of what to do and what NOT to do when you’re writing copy for your own business.
At this point, copywriting seems like a superpower. And you think copywriters like me must have that writing X Factor that you don’t…
Right?
Wrong. Oh so wrong.
See, we’ve been keeping a secret from you.
Every copywriter in the world uses cheat sheet formulas and tricks that help them beat the blank page.
The truth is: copywriting is a skill…and lucky for you, skills can be learned.
YOU NEED:
A copywriter who’s willing to share these industry secrets so you can finally get a slice of this big, juicy pie.
"I wanted to learn about the psychology of copywriting so I could help audiences be heard and get my clients thinking I'm a word witch. I wanted to start freelancing full-time and needed to know I was fully equipped to offer my services with complete confidence.
Now that I’ve finished Be Your Own Copywriter, I'm more strategic. I knew of only *some* copywriting formulas (I know a ton more now) and voice of customer research was not part of my process and wasn't even taught to me in University! Adding this step has shifted how I approach my copywriting process and means I'm more aligned to serving my client's target audience. I could implement it right away and that's a really great return-on-investment.
Be Your Own Copywriter provided me with a solid foundation and structure with which to approach copywriting and I was lacking that before. I feel more confident in my skills as a copywriter. I know I have an arsenal of tools to lean back on that I can go to again and again.
The course has demystified the copywriting process for me. Don't get me wrong, it's still an art but there is plenty of science in there so that copywriting doesn't have to seem like magic. I also love that the course isn’t drip-fed and that it came with lifetime access baked in.
As with most big commitments in life, the financial investment can be scary but the lifetime access puts the scaries to rest.
Eman is an expert in her field, so I had no doubt in the course itself. Her clients and colleagues have only the best things to say about her and I personally felt our business values aligned. Learning from someone I trust and believe in is a big thing for me and Eman didn't disappoint.”
- Sacha Pinto, Copywriter at Copylingual
If you’ve made it this far, you already know copywriting is the most important part of your marketing efforts. You can’t afford to keep getting this wrong.
There’s no point blowing your savings on a web designer if your copy couldn’t sell water in a desert - right?
You always thought you had just three options:
Today, I’m giving you a fourth option and I'm gonna tell you something no one ever has...
Copywriting can be a painless process…IF you invest in yourself and learn the fundamentals, repeatable techniques, and cheat sheet tools that guarantee sales success.
But before I tell you any more about this fourth option, it’s time to officially meet me ;)
I spend my days writing copy that turns words into revenue-making magic for online business owners and ecommerce brands.
Two years into my career, I've had the honour of working with HUGE names and brands like Joanna Wiebe (Copyhackers), Belinda Weaver (Hot Copy Podcast), Interact, and Emily Thompson (Being Boss)...
...as well as working and collaborating with organisations like The University of London, Lloyds Business Bank, National Zakat Foundation, Penny Appeal and many (many) more.
Wanna know how?
Cause I know how to write copy that converts.
My sales page copy sells out courses and masterminds, my landing page copy converts at 66%, and my emails get 79% open rates and 30% click rates.
I've spent thousands of pounds and hundreds of hours training under the best in my industry to get to this point. But I don't want you to have to do the same.
That's why I've put together the most important copywriting lessons, repeatable techniques and formulas into an affordable online course that teaches you the fundamentals of copywriting in small, easy-to-digest 10-20-minute (ish) lessons.
If you’ll let me, here’s where I plan on taking on you…
💥 INTRODUCING 💥
🙅🏽♀️ No more agonising over whether to fork out a small fortune and just hire a damn professional.
🙅🏽♀️ No more stressing over whether your copy will convert or if it’s good enough to publish.
🙅🏽♀️ No more wondering if your message will resonate with your audience, or if they’ll just be as confused as you are.
Be Your Own Copywriter is a self-paced online course that works around you, your life and your commitments. So you can work on your copywriting skills without feeling overwhelmed or under pressure.
Once you’ve learned the tools, techniques and formulas you need to master the art and science of copywriting, you’ll...
"I was working for a charity in a grant writing and communications role when I came across the Be Your Own Copywriter course. I was looking to improve my writing skills to support fundraising campaigns, but wasn’t sure if the course was suitable. Via email, Eman confirmed that I would find the course helpful. Having lifetime access to the course including all updates gave me the reassurance I needed and I signed up.
I liked how the content was made simple and clear. The easy to follow modules, the examples that Eman thoroughly explains, the downloadable resources and the links to external resources really help to solidify the learnings.
The course also inspired me to go freelance, so I recently left my job to build my own copywriting business.”
- Larissa Dulat, Copywriter
"I’d spent weeks, if not months, trying to write copy for my website. Then I did Eman’s course and I just sat down and wrote it. I hammered out the words that I wanted to say. It was absolutely worth every penny just to break me out of “I don’t know what to write...I don’t know how to say this.”
- Lisa Clennell, Marketing Consultant
“Be Your Own Copywriter is one of the best courses I’ve ever taken – and I’ve taken Marie Forelo’s B-School.”
- Sarah Gulfraz, Ecommerce Business Owner at Peacock Supplies
“The course made my writing more intentional. I didn’t know what I didn’t know. Doing it gave me so much more confidence. It gave me the confidence to charge more because I knew I’d gained skills that not a lot of people have.”
- Emma Beard, Freelance Copywriter
When you join Be Your Own Copywriter, you'll get...
These tried-and-tested tips, tools and techniques will teach you how to sell your services with confidence.
Prefer to listen to your lessons? Learn on the go at the gym, on your commute or on the school-run.
Download all the slides so you can spend more time implementing, less time note-taking.
Tighten up your new-found knowledge with worksheets and exercises that'll help you write your pitch perfect copy.
Beat the blank page with cheat-sheet templates that give you the confidence to go it alone.
Every lesson comes with bonus resources so you can dive deeper into the techniques and principles that get you excited.
With these three check-in emails, I'll help you stay accountable to yourself so you finish the course, and we'll celebrate your breakthroughs and wins together.
Get the copywriting process laid out from A-Z so you never miss a step again.
A list of the 34 tools, blogs, podcasts and books that’ll help take your copy to the next level.
With the help of my mini time management training, we'll make sure you get to the end of this course.
Find out my 10 tips for success so you can get the most out of this course.
"When I decided to join Be Your Own Copywriter, I'd been a freelance copywriter for just a few months. I'd done lots of courses before but wanted something more in-depth. I was worried that maybe this course would be better suited to non-copywriters and that I might be going over things I'd already learned. But I joined because I knew Eman is an excellent copywriter and what's good for her is good for me, right?
My biggest win after doing the course has been getting more leads for my case study service after creating a dedicated sales page with the course's help. If you're seriously thinking about becoming a copywriter or want to sharpen your business skills, don't mess about for ages with lots of different courses (like I did!). If you value your time, just do this!”
- Katy McKay, Copywriter
“I gained so much valuable information to help me write copy for my business. I was really inspired to update my website, which I did do within a day of doing the course."
Julie Silver, Owner at Vitality Fairy
"I now feel I have the techniques to confidently produce copy for my business' marketing materials."
Emily Ellis, Digital Marketing Exec
"The course was engaging, well-paced and inspiring. I feel armed with new tools and techniques to create copy that's targeted and effective in portraying my business and selling its products."
Sheila C., Business owner
Module 1
What is copywriting?
Before we dive into the copywriting essentials, let’s go back to basics so we can start off on the right foot.
In this module, you’ll learn:
Module 2
The secret to crafting copy that sells
Now you know what copy is and isn’t, let’s get straight into the secrets of successful copywriting.
In this module, you’ll learn:
Module 3
Copywriting techniques to entice your audience
Now you know you’ve got to grips with the vital pre-writing stage of copywriting, it’s time to blow your mind (and your bank account) with these fool-proof copywriting techniques.
In this module, you’ll learn:
Module 4
The principles of copywriting
You’ve got the copywriting techniques down, now you need to know the fundamental rules of copywriting.
In this module, you’ll learn:
Module 5
Copywriting formulas that guarantee sales success
Simplify the writing process with formulas that are used by professional copywriters all over the world.
In this module, you’ll learn:
Module 6
The Big Task
Now you have the foundational understanding you need, it’s time to write a piece of marketing copy you can use for your own business!
In this module, you’ll get:
Module 7
Edit your way to (copy) success
You might've finished writing your copy, but you're not done yet. Now it's time to learn how to edit and proofread so you can share it with the world. This is where the real magic happens.
In this module, you’ll learn:
4 PAYMENTS OF
£310
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Feeling a little unsure? Sleep easy with this baby in your back pocket ⬇️
I’m so confident Be Your Own Copywriter works that I’m willing to literally bank on it.
If you get the course but feel like it hasn’t given you the confidence to write copy for your business...
I’ll give you a FULL refund within 14 days of your purchase.
I said it. A FULL refund. No questions. No hassle. No explanations needed.
All you have to do is email me at hello@inkhouse.org.uk and we’ll hit undo on your investment.
Sound good? I know it does ;)
"I kept seeing Eman popping up in my timeline everywhere – it was clear she was making waves and really knew her stuff about copywriting. I’ve got years of writing experience behind me but most of it was editorial writing, which is a bit different. I wanted to get better at sales copywriting to give me more confidence and add another string to my bow.
I love that we can complete the course at our own pace and that there are worksheets so you can put your new knowledge to the test. In each module, Eman also lists useful resources so you can read into a particular section in more detail, which has been so helpful. I’ve got a regular client that I do copywriting for and I definitely feel that the writing I do for them is now stronger because I understand the principles I can apply to my writing to make it more persuasive and more likely to convert.
I’m using the knowledge I’ve learned to write copy for my own website too and I feel pretty confident that having an understanding of my audience (which was a concept I learned through Be Your Own Copywriter) and the copywriting principles is making my own website soooo much stronger too!”
- Amy Rutter, Copywriter
Okay, I'm interested. What happens after I sign up?
As soon as your payment goes through, you'll get instant access to the ENTIRE course. That means you can start digging in right away. Or you can dig in tomorrow. Or at the weekend.
Point is: you choose. I built this course so it works around you, your life, your business and your commitments.
Is this course really worth the investment?
Let's see what comms exec Larissa says:
"Be Your Own Copywriter improved my copywriting skills. I sent out an email and made $11,000 in a few days."
And marketing consultant Lisa:
"Be Your Own Copywriter was absolutely worth every penny just to break me out of “I don’t know what to write...I don’t know how to say this.”
And copywriter Emma:
“The course made my writing more intentional. I didn’t know what I didn’t know. Doing it gave me so much more confidence. It gave me the confidence to charge more because I knew I’d gained skills that not a lot of people have.”
And videographer Kirstie:
"I can see the light at the end of the copywriting tunnel!"
Yepp. It really is worth the investment.
Can I get extra support from you if I need it?
Once you join Be Your Own Copywriter, you'll get three check-in or support emails from me within your first 6 weeks.
I'll help you stay accountable to yourself so you finish the course, and we'll celebrate your breakthroughs and wins together.
And yepp, you'll get a personal response from me :)
I'm a freelance copywriter. Is this course for me?
Yes! This is the course that'll give you the foundational copywriting skills you need to gain confidence in your abilities and charge higher prices.
A good portion of business owners who take this course are freelance copywriters.
I don't have a lot of time to give. How much time do I need to finish this course?
The lessons in this course are 10-to 20-minute easy-to-digest videos. When you factor in the 7 modules, 27 lessons, plus the worksheets, templates and The Big Task (where it's time for you to write your own copy) - you'll need around 10 hours.
Could you finish this course in one (SUPER intense) weekend? Yes.
Should you? Probably not.
This is one of those courses you'll want to let sink in, so I'd advise you to take a break after each module.
How long will I have access to the course?
You'll get lifetime access to this course. That means as long as InkHouse exists (and I intend that to be for a VERY long time), you'll have access to it.
You'll also get free access to all future upgrades. So whenever I add new lessons or modules, you'll get those too. Cool, right? :)
Is this course for product or service-based business owners?
Both! If you sell services or products, this course will teach you the foundational copywriting skills you need to write copy that converts lurkers into clients or customers.
I need a guarantee this is going to work. What can you offer?
I don't guarantee results because there are way too many variables that could affect whether or not your copy converts, including things like your offer, pricing or even design.
But what I can promise you is that everything you'll learn in this course is what I use to write...
What if I join and then realise this isn't the right course for me?
I'm confident that won't happen. But if it does, you've got 14 days from the date of purchase to get a FULL refund.
All you have to do is email me at hello@inkhouse.org.uk and we'll hit undo on your investment.
You ready?
4 PAYMENTS OF
£310
Take things slow with monthly payments
When you hit this button a new page opens in Thrivecart
1 PAYMENT OF
£1200
SAVE £40 when you pay upfront
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I only want you to join Be Your Own Copywriter if it’s 100% right for you.
So if you can check 3 out of the 4 boxes below, go right ahead and join the course because we're a match made in heaven.
If you can’t check at least 3 boxes, you don't gotta go home but you gotta get the hell outta here. (I promise, it’s for your own good).
Ready? Let’s do this!
Did you check at least 3 boxes? Yepp? In that case, you're ready to join!
4 PAYMENTS OF
£310
Take things slow with monthly payments
When you hit this button a new page opens in Thrivecart
1 PAYMENT OF
£1200
SAVE £40 when you pay upfront
When you hit this button a new page opens in Thrivecart
"Thanks to the course, I’m more aware of what I’m implementing as it’s a more conscious effort. Now there are a few steps I can take to approaching certain copywriting tasks, rather than going in ‘blind’ so to speak.
I’d already done a couple of relatively short online courses. They were less thorough though and I felt I didn’t retain as much as I have from Be Your Own Copywriter.
One of the things I love most about it is being able to go through the course at my own pace. Whilst initially I powered through the first few modules, as of late I've been so busy that it’s more a case of fitting it in where I can! I really appreciate being able to have the flexibility and the ability to go back as needed.
The obvious hesitation for me was simply the monetary investment. I had to consider that my professional development was integral to my freelancing. Also I wondered if it was suitable for me on the basis that I’m a freelancer and have existing knowledge, so I wasn’t sure if the course was meant for me. Looking at the module breakdown, though, I could see there was plenty that I could benefit from. And the money back guarantee was the final push I needed."
- Grace Hall, Copywriter at Crying Over Copy
"When I first started my business, I focused on the images in my business and focused on hiring professional photographers. But then the marketer in me started to notice that nice images certainly drew me in but it was the words that kept me on page. I realised I needed to learn more about how to intentionally craft my words and the person I knew would help me was Eman.
I consider the money spent and the time I set aside to take Be Your Own Copywriter an investment in my business and I am so glad I did. It has started me on a journey that has given me the confidence to understand that each time I write, I get better at creating copy that converts.”
- Maeri Howard, Email marketing specialist
"Not only did it give my copywriting skills a huge boost, it also made me feel good! It’s such an enjoyable course. It’s well put together using a variety of delivery methods and loads of great extra reading resources. I keep revisiting the course material for tips!”
- Laura Richmond, Copywriter
© 2021 What the heck you doing down here? Go get the course already! ;)