Design Your VIP Week 2026

"Since my launch a month ago, I’ve sold 3 VIP Weeks: two at the intro price of $2000 and one at the full price of $5000. In one month, my revenue has almost doubled [to $9k]"

You want clarity, control, and structure — but right now, everything feels a little chaotic.

You’re tired of being in a constant state of “I'll figure it out as I go,” and you’re craving something simpler, smarter, and more profitable.

VIP Days once felt like they might be the answer, but squeezing your deliverables into one day only adds more pressure and leaves you more exhausted than energised.

And if you’re honest, it often feels like the only way to make more money is to work more hours.

But you’re done trading time for income. You want a model that lets you charge more because of your expertise — not because you’re working more.

You have thoughts like –

“ I’m doing too many things. I need to narrow down."

“I need to simplify my offers.”

"I want to earn more, but I don't want to *work* more."

“I need to rework my business model to make it more straightforward and scalable.”

You don’t want to burn your business down – you just want it to feel lighter, more intentional, more profitable, and more aligned with how you actually want to live and work.

What you really want is freedom — and the space to enjoy it.

You want:

to wake up knowing exactly what you’re selling, who it’s for, and how it fits into your bigger goals
to stop reacting to client demands and start leading your business with confidence, control, and ease
space again — for creativity, for family, for your health, and for rest that doesn’t come with guilt
slow mornings, midweek breaks, and afternoons that aren’t swallowed by deadlines
time to think about your business, not just work in it — to plan, create, and grow with intention
consistent, high-ticket income that gives you breathing room and balance
to serve your clients at a higher level and show up for yourself in a way that feels energising and sustainable
to feel calm, capable, and in control — like the business owner you were always meant to be
a business that finally supports your life — not the other way around

That’s what's possible when you stop chasing time… and start offering VIP Weeks.

When most service providers first hear about VIP offers, they think of VIP Days: one intense day of deep work for a client.

But here’s the truth: trying to deliver transformation in a single day often creates more pressure than you want or need.

A VIP Week, however, offers the same premium, high-ticket experience for your client, but with the space, calm, and flexibility that makes it sustainable for you.

You dedicate one week to a single client or project, without working full days or stretching the work over months.

Here’s what makes VIP Weeks so powerful 👇

1️⃣ You have more time to do your best work — without working more hours (You'll only need 12-15 hours a week)

A VIP Week isn’t about cramming five full days with client work.

Most VIP Weeks (that sell for $1,500–$5,000) only require around 12–15 hours of focused work spread over a week.

That space gives you breathing room to think, refine, and create your best work without the rush or pressure of a single-day sprint.

You can pause, make smarter decisions, and deliver stronger results while your clients get to enjoy a calmer, more intentional experience from start to finish.

2️⃣ VIP Weeks are easier to sell at a higher price

The value of a VIP Week isn’t tied to how many hours you've worked.

Your clients aren’t paying for your time. They’re paying for your expertise, your focus, and the results you deliver.

And in today’s trust recession – where clients are more cautious, sceptical, and slower to decide – that clarity matters more than ever.

A well-defined process, a clear deliverable, and a fixed timeframe make your offer feel safe, reliable, and worth the investment.

The bonus? It’s easier for you to sell a high-ticket offer when you feel that same clarity and confidence.

When you know exactly what you’re delivering, how long it takes, and what results it creates, you’ll naturally show up more confident — and that confidence makes it easier for clients to say yes.

3️⃣ You’ll feel less overwhelmed, and gain more flexibility

A VIP Week doesn’t mean working five full days.

I went from 8-hour VIP Days to doing 12-15 hours in a VIP Week across the entire week. That’s a few hours a day of focused, strategic work.

That kind of flexibility means you can build your business around your life – whether you’re working around your kids, your health, your travel plans, or your desire to rest.

Your clients feel fully supported, while you protect your time and energy and have more control over your schedule.

If you’re ready to create your own VIP Week...

One that’s profitable, streamlined, and built around your life, you’ll love what comes next ⬇️

You'll learn...

The inner workings of the Upgraded VIP Week method that allowed me to create more white space in my calendar, and earn more in less time (without feeling like I'm working against an anxiety-inducing countdown timer)
How to position your VIP Week so it's more attractive to your prospects (Hint: Your VIP Week doesn't have to be a downsell)
How to structure your VIP Week and find time to do everything you need to
How to price your VIP offer and which easy add-ons raise its value
My VIP Week pricing history, so you can find out how I jumped from charging £997 to £3250 in just 5 months (and then to $6000)
The key to an onboarding process that sets you up for success
The delicious deliverables that justify your high-ticket price and keep your clients coming back for more
The offboarding strategy I use to turn one VIP Week project into another (Yay to client retention!)
How to identify whether or not a client or project is a good candidate for your VIP Week, so you can avoid unhappy customers, refunds, and falling into the pit of "I'm not good enough"
How to be a 5* communicator without needing to communicate with your clients the whole time
The mistakes I made on the road to refining my offer, so you can learn from my errors and skip straight to the good part

Questions like:

Which service/s should I offer as part of my VIP Week?"
"How much should I charge?"
"How do I justify my price to clients?"
"How do I position this offer so it's attractive?"
"Once I sell a VIP Week, how the hell do I pull it off?"
"What deliverables should I offer?"
"Can I really produce quality work for my clients in such a short amount of time?"
"How do I create boundaries that keep me sane but also respect my clients?"
"Can I handle the pressure of such a time-sensitive offer?"
"What does a great (but fast) onboarding process look like?"
"How do I manage client expectations?"
"Which tools do I need?"
"How can I get all this stuff done in a week?"
"What should I answer when a lead asks me, "What if you don't finish the project in time?"
"What if I don't finish the project in time???"

This step-by-step roadmap walks you through exactly what to do, in what order, so you never get stuck, never second-guess yourself, and never spiral into overwhelm.

It’s designed for the moments you’re thinking:“Sounds great… but what do I actually do next?”

You’ll use it to:

break down the VIP Week process into clear, manageable steps
move from idea to offer to ready-to-sell without overthinking
stay focused on what matters (and ignore everything that doesn't)
make progress even on busy days, when you only have short pockets of time (#WorkingParentOverHere!)

The VIP Week Action Checklist means there'll be no guesswork or making it up as you go along.

No “where do I start?”

And no stalled momentum.

This simple but effective checklist will give you a solid plan you can follow, tick off, and trust, so you can build your VIP Week fast and with 100% confidence that you haven't missed anything.

Just in case you prefer to learn on-the-go, you'll get access to the private podcast feed so you can listen to the masterclass on Apple Podcasts or Spotify (or a range of other podcast players) with the click of a button.

Design Your VIP Week while you’re walking to work, on a run, or driving the kids to school. Whatever else you’re juggling, this masterclass is designed to fit into your life with ease :)

(Signed, a busy mama-of-three who cannot sit still at a computer long enough to watch video training!)

You might be thinking, “I’ve already got too much on my plate.”

You've invested in soo many courses you haven’t finished, you've joined coaching programmes you’re still in, and you have projects vying for your attention.

The idea of adding another thing to your list might feel like a distraction, especially when you’re already trying to refresh your services, launch something new, or just keep up with client work.

I get it. And that’s exactly why I built Design Your VIP Week differently.

This isn’t another course that'll rot in your inbox. It’s a hands-on, implementation-focused masterclass designed to help you take action now.

You’ll have everything you need to build a finished, ready-to-sell offer – not just another idea sitting in your Google Docs.

If you’re tired of learning and ready to do, this is exactly where you need to be.

John McKie took this masterclass and now sells his popular VIP Week service for $1500 (soon to be $2000!).

Alicia Castro took this masterclass and now sells her VIP Week for (starting price) $1997. She actually changed her entire business model and now only sells VIP Weeks!

Heather Petrucci took this masterclass and doubled her revenue that month when she sold two VIP Weeks at the intro price of $2000, and a third one at the full price of $5000.

Elenny Frometa took this masterclass and now sells her VIP Week for $4400.

Oli Clifford took this masterclass and sells his VIP Week for £3000 (AKA $4000-ish).

(Not to mention me. I sell my VIP Week for $6000.)

That’s totally fair. I know a few other business owners felt that way before joining Design Your VIP Week.

They thought they needed to have everything figured out before they started. The perfect idea, offer, and process. But they didn’t – and you don’t either.

You just need a starting point.

If you already have a service you sell, or even a half-formed offer you’d love to package into something more streamlined and profitable…

This masterclass will help you refine it, price it, and structure it so you can sell your offer confidently.

✅ You already sell services – clients are paying you for your work or expertise

✅ You have a validated audience – people know, trust, and buy from you

✅ You’ve got an offer idea in mind (even if it’s not fully fleshed out)

✅ You’re tired of learning and ready to implement a strategy that actually brings sales and transforms the way you work

✅ You can carve out 2.5 hours to watch the masterclass

You’re not quite ready if you’re still figuring out who your audience is, haven’t yet sold a service, or are looking for help deciding what to offer in the first place.

But if you tick those 5 boxes above, you’re ready to start designing and selling your VIP Week.

The classic chicken or egg situation 🐣

Here’s the thing: you can’t sell what doesn’t exist.

Your clients can’t get excited about (or invest in) an offer they haven’t seen yet.

So in this particular case, the offer has to come first.

Once your VIP Week is designed, priced, and clearly positioned, it becomes so much easier to talk about, pitch, and sell.

You’ll finally have something concrete to share, and that’s when interest from clients naturally follows.

Don’t wait for demand to show up first. Create the offer, share it with the world, and send leads to a fully-fleshed-out and ready-to-buy offer.

Hey! I'm Eman Ismail – email strategist and copywriter who went from charging £10 an hour to $6000 per VIP Week.

But this only happened after I threw out the traditional day rate model and figured out how to make VIP Weeks work for me.

I went from being unable to sell a $350 VIP offer to ONLY selling my high-ticket VIP Week within a couple of years. In fact, my price jumped from £997 to £3250 in just 5 months. Then to $4000. Then to $6000. (Yepp, I switched currencies in that time.)

And now that I know how to design and sell a successful VIP Week, I want to share what I know with you – because my VIP model has changed my life.

And I'm pretty confident it can change yours.

The way you're doing business is draining the life out of you. But a VIP Week offer can give you more time, more flexibility, and more income — without you needing to work more hours

Join Design Your VIP Week and learn how to design, position, and sell a high-ticket VIP Week offer. You'll get my 2.5-hour instant access masterclass and a full behind-the-scenes look at my $6,000 VIP Week.

Your offers feel scattered, your days feel too full, your income feels unpredictable, and your business (the one you built for freedom) now feels like it’s running you

You're ready to simplify your services, tighten up your processes, and work on projects that don't demand months and months of your time and energy (for not nearly enough money)

"I needed to take 10 weeks off for heart surgery. This masterclass changed my entire business"

So what is a VIP Week (and why is it better – and more profitable – than a VIP Day)?

1️⃣ You have more time to do your best work — without working more hours (You'll only need 12-15 hours a week)

2️⃣ VIP Weeks are easier to sell at a higher price

3️⃣ You’ll feel less overwhelmed, and gain more flexibility

Design Your VIP Week

The 2.5-hour instant access masterclass that shows you exactly how to design, position, and sell a high-ticket VIP Week offer. One that gives you more freedom, flexibility, and consistent income while cutting your working hours dramatically.

"I've generated £7550 [$9.5k+] worth of revenue"

You won't just learn how to create and construct a VIP Week offer. You'll learn how to position and sell your offer too.

All those questions you just can't figure out on your own? I'll answer them for you.

"I'm so glad I joined. I would've spent weeks overthinking this"

📋 You'll also get the VIP Week Action Checklist, so you're never left thinking: "I don't know what to do next"

"This masterclass is literally already changing my life"

PLUS you'll get lifetime access to the masterclass and answers to the questions other VIP Week offer creators are asking

Let's not forget about the Design Your VIP Week Podcast Feed so you can learn on-the-go 🎧

You won’t just learn how to build a VIP Week.

You’ll leave with one.

13 DAYS after joining Design Your VIP Week, Erika sold her first VIP Week for $2500

Within 30 DAYS of joining, Oli sold his first VIP Week for £3000 (AKA $4000)

Service providers who’ve taken this masterclass are selling their VIP Week offers for anywhere between $1,500 and $5,000

Feeling sceptical about whether you’re actually ready to design and sell a VIP Week offer?

You're ready to start if...

"It's too early. I don’t have any clients who’ve expressed interest in buying a VIP Week. I should wait till I have that…right?”

I've figured out how to make VIP Weeks work — and now I’m teaching you how to do the same

When 2-month-long projects stressed me the heck out, sucked the joy out of my business, and drowned me in work on weekends...

"I sold 5 VIP slots in the space of about 6 weeks"

"The lowering of my stress levels watching this was worth the money alone!"

I know you've still got questions. Here are the answers you're looking for 👇🏾