And after seeing other specialist service providers achieve success, you’re convinced niching will help you:

Charge premium rates and smash your revenue goals
Become an expert in ONE area instead of feeling pressured to be great at *everything*
Attract perfect-fit clients who are excited to hang out on your 5-6 week waitlist
Become *super* referable because people remember what you do

So you shook off your commitment-phobia and got to work finding your ONE thing.

You read countless blog posts about niching.

You showed up to all the masterclasses, completed dozens of worksheets, and had an existential crisis trying to figure out what you’re good at.

You put in the hard yards and FINALLY settled on the field you’re going to specialise in.

Then, you sat back and waited for your business to go whooOOSH― straight to the top!

Except...it's been more than a few months since you’ve niched and you’re still stuck in the same spot.

Sure, you’re a lot clearer on WHAT your specialty is...

But the only thing going whoooOOSH is the sound of your expenses flying out your bank account and your sales taking a nose-dive.

You still find yourself saying “yes” to projects outside your niche (and at low-rates) ― because they’re the only projects on the horizon.

You have zero clue how to become THE known expert in your field ― because no one else has given you that label and you feel like a fraud.

And you can’t help but wonder, “Maybe I’ve got it all wrong.

Maybe I just don’t have what it takes to become a specialist and grow my business.”

Above all, you’re frustrated because everyone told you niching was the end goal.

Everyone said niching would catapult your business!

And everyone else who’s niched down has managed to skyrocket to the top!

So why isn’t it happening for *your* business?!

It’s almost as if you’re missing a key piece of this niching puzzle...

Or like everyone else is hoarding the secret to specialisation success.

And you just wish someone would give you the steps you need to become the well-known, highly visible business owner you know you can be.

And after seeing other specialist service providers achieve success, you’re convinced niching will help you:

Charge premium rates and smash your revenue goals
Become an expert in ONE area instead of feeling pressured to be great at *everything*
Attract perfect-fit clients who are excited to hang out on your 5-6 week waitlist
Become *super* referable because people remember what you do

So you shook off your commitment-phobia and got to work finding your ONE thing.

You read countless blog posts about niching.

You showed up to all the masterclasses, completed dozens of worksheets, and had an existential crisis trying to figure out what you’re good at.

You put in the hard yards and FINALLY settled on the field you’re going to specialise in.

Then, you sat back and waited for your business to go whooOOSH― straight to the top!

Except...it's been more than a few months since you’ve niched and you’re still stuck in the same spot.

Sure, you’re a lot clearer on WHAT your specialty is...

But the only thing going whoooOOSH is the sound of your expenses flying out your bank account and your sales taking a nose-dive.

You still find yourself saying “yes” to projects outside your niche (and at low-rates) ― because they’re the only projects on the horizon.

You have zero clue how to become THE known expert in your field ― because no one else has given you that label and you feel like a fraud.

And you can’t help but wonder, “Maybe I’ve got it all wrong.

Maybe I just don’t have what it takes to become a specialist and grow my business.”

Above all, you’re frustrated because everyone told you niching was the end goal.

Everyone said niching would catapult your business!

And everyone else who’s niched down has managed to skyrocket to the top!

So why isn’t it happening for *your* business?!

It’s almost as if you’re missing a key piece of this niching puzzle...

Or like everyone else is hoarding the secret to specialisation success.

And you just wish someone would give you the steps you need to become the well-known, highly visible business owner you know you can be!

Hey, I’m Eman 👋🏽

And in 2020, I went from being a generalist pen-for-hire to becoming the go-to email strategist for powerhouses like Belinda Weaver, Emily Thompson (Being Boss), Samar Owais, quiz platform, Interact (and I’ve even written for Joanna Wiebe too!).

During the pandemic, I increased my revenue by 258% and went from $400 months to $10k+ months in less than a year.

I went from “Eman who?” to ―

“Ohhh, Eman! The copywriter who was featured in The Copywriter Club (Not) IRL Conference, who did a Copyhackers’ Tutorial Tuesday, and has been on over 15+ business podcasts!”

(Ok, so maybe people don’t say it exactly like that― but I’ve been told my name pops up a lot!)

As you can probably guess, I credit the majority of this success to niching.

Yupp. Once I chose to specialise in email strategy, my business skyrocketed ― just like all the online marketers said it would.

Although I’d positioned myself as an email specialist on the front-end, I was still accepting all sorts of copy projects to pay my bills. In fact ― it took me 3 months to get my first email-only project.

In the background, I spent months marketing email-related content, working on my own brand, and getting myself in front of my ideal clients.

I devoted thousands of hours (and pounds) to improving my copywriting skills so I’d be ready to crush any email project that eventually came my way.

And I spent countless nights wrestling with limiting beliefs like, “I’m a fraud” and “Who am I to call myself an expert when I don’t even have any email clients yet?”

But then, something interesting happened.

The more I persisted with my niche and talked about myself as an email strategist ― the more others started doing it too...

Which led to more email-only projects coming my way...

Which sparked more opportunities to share my email expertise in front of my small but growing audience...

Which resulted in even more referrals and greater visibility...

And now, whenever anyone thinks 'Eman' they automatically think 'Emails'.

Here’s what I want you to take away from my story―

While most people think niching is the end goal ― it’s actually the beginning.

*That’s* the secret no one tells you.

Because while there’s a whole lotta focus on HOW to pick your niche, the truth is, the real work begins AFTER you’ve chosen your specialty.

There’s a whole transition period where you have to show the world WHO you are, WHAT you’re all about, and why you are THE expert in your field.

And the steps you take *during* this time is what makes the difference between a business owner that remains a generalist, and one that becomes UNFORGETTABLE.

“I was transitioning to copywriting from general freelance writing and I couldn’t define the copywriting niche that I wanted to work in. I got stuck on clearly defining the niche so much that I stalled on doing anything that could move me forward to get the new high-paying copywriting clients I want.

Not only did Nail Your Niche answer my questions about niching, it gave me the clarity to confidently decide on a niche that I’m super excited about.

The major shift for me was Eman’s perspective on how to nail my niche. Up until this masterclass, I was just stuck and lowkey giving up because it felt as if I wasn’t getting it and maybe copywriting was harder than I thought.

The most appealing thing for me was the clarity surrounding having a one-word niche, as well as all the aspects of getting clear on who I serve and what I offer. Having those parts of the training really helped me.

The clarity I got from Nail Your Niche is unmatched. The way Eman explained everything was just right for me. It helped me really zone in on and decide what I want to do and who I want to do it for. I feel like everything else about my copywriting career can take off now that I have that nailed.

If she-knows-what-she’s-doing was a person...it’d be Eman.”

― Amina Oke, theilluminatedpen.com

My 90-min masterclass broken down into 10 bite-sized video lessons

It contains everything I did (and everything I *wish* I did earlier) to position myself as an expert so you too can...

✔️ Nail your niche so far down no one will ever be unclear about what you do
✔️ Get crystal clear on who you serve so your prospects can immediately identify whether they’re a perfect fit for you
✔️ Market your services with precision because you’ve narrowed down your offers
✔️ Find and attract the perfect-fit clients for your niche
✔️ Defeat the pricing and portfolio myths that are trapping you in one place
✔️ Discover exactly where you’re going in your business and the action steps you need to get there
✔️ Identify the key things you need to work on in your business so you can position yourself as an expert

"Thanks to Nail Your Niche, I gained clarity on what I needed to do to 'own' my niche. Not just *say* that I have a niche, but to actually be known as an expert and the go-to person for copywriting in that niche.

Using Eman's framework, I was able to niche down confidently and with clarity. I've gained a heightened understanding of what niching is, what the impact of niching is on our businesses, and how I can move forward.

The masterclass is organised in a way that favours implementation, and it elaborates on the niching process in depth.

Having action steps and ways to implement them all presented clearly and concisely was the most helpful part.

― Claudia Mak, claudiamak.com

“Being able to get to know Eman and learn from her has been amazing. It's an investment I'd make again (and again).

As a multipotentialite who is interested in learning and doing ALL the things ever (not just copy-related), the word "niche" gives me anxiety. But the way it was presented in Nail Your Niche felt approachable so I decided to give it a shot.

I feel like most of the stuff that's out there regarding niches and niching is like "what are you good at?"

Nail Your Niche is much less intimidating and Eman asked questions that gave me the chance to pause and really reflect on what I enjoy doing and why those things appeal to me.

What I liked was that it wasn’t heavy-handed. I didn't feel like Eman was saying there's only one way to niche and this is how it's done. I appreciated the freedom to make my own way.”

― Jacinda Santora, JMS Copy

“Nailing your niche isn't a stab in the dark and hoping for the best. It takes due care, consideration and reflection.

I felt like everyone else had their niche nailed down and that perhaps I didn't have it in me to find mine.

But Eman’s masterclass helped me find my niche and write about my business with razor- sharp focus. I can see where I'm going now!

Nailing a niche means I'll be hitting the target, the right audience, the right ears EVERY. SINGLE. TIME.”

― Dionne Anderson, Living Motherhood Creatively

One last thing before you go...

If you’re hanging down here, then a part of you may be thinking -

“I can probably reverse engineer the steps just by looking at other people’s business models.”

But here’s the thing ― You’ll be piecing the steps together based on your PERCEPTION of their business ― what you THINK they did, not what they REALLY did.

Because I can guarantee there’s SO MUCH happening behind-the-scenes that you don’t know about. Just like there was so much happening in the background of MY business that you couldn’t see.

But once you have clarity and understanding on what you need to do to NAIL your niche ―

You can market your business with razor-sharp focus ― because when you know your audience and how you uniquely solve their problems, you’ll know exactly how to connect with them
You’ll increase your visibility ― because your expertise will give you a unique competitive advantage when appearing on podcasts, delivering guest training, and pitching online summits
You’ll become more efficient and profitable in the long run ― because you’re attracting the same types of perfect-fit projects on repeat
You’ll grow your business by leaps and bounds because you’re focusing on all the right moves that’ll propel you forward

But once you have clarity and understanding on what you need to do to NAIL your niche ―

You can market your business with razor-sharp focus ― because when you know your audience and how you uniquely solve their problems, you’ll know exactly how to connect with them
You’ll increase your visibility ― because your expertise will give you a unique competitive advantage when appearing on podcasts, delivering guest training, and pitching online summits
You’ll become more efficient and profitable in the long run ― because you’re attracting the same types of perfect-fit projects on repeat
You’ll grow your business by leaps and bounds because you’re focusing on all the right moves that’ll propel you forward

“Who is Nail Your Niche for?”

This is perfect for you if you’re a service provider who has decided on your niche, but now you’re asking “what’s next?” You know what you want to specialise in, but you’re unclear and confused on how to grow your business, attract your perfect-fit clients, and become known in the industry.

This *isn’t* a good fit for you if you have zero clue what your niche is and you’re still trying to figure it all out. Or if you’re not convinced by the idea of niching and you want to remain a generalist.

“Will this help me pick a niche?”

No, this masterclass isn’t designed to help you FIND your niche from scratch (because there are hundreds of resources that do this already).

Nail Your Niche is specifically focused on what to do AFTER you’ve picked your niche so you can solidify your position in the market and skyrocket your business ― just like you’ve always wanted.

In saying that, past students who’ve watched the masterclass with a “rough” idea of their niche walked away with greater clarity and were able to define their niche using just ONE word. Yep ― we get super clear and laser-focused in this masterclass!

Here’s what one student had to say after watching it:

So if you have an area you want to specialise in, but are struggling to define it ― Nail Your Niche is the best next step.

“What if I’ve already seen your TCC(N)IRL talk or Copyhackers Tutorial Tuesday presentation? Is this going to be the same thing?”

Firstly, thank you so much for watching! :D

And secondly, SOME of it will be recognisable ― like parts of my story and my experience growing my business. But I’ve made a real effort to create new content and action steps that have never been heard before.

So if you’ve listened to all my presentations and you still don’t have a clear plan on how to become the go-to service provider in your niche ― Nail Your Niche is the missing piece you need.

Here’s what’s one person had to say after watching a few of my presentations:

“I’m not a copywriter. Will this still work for me?”

Yes! Even though I’m drawing from my own experience as a copywriter, EVERY service provider needs to know how to niche and niche well. So the steps I share in this masterclass can be used by any freelancer service provider ― whether you’re a coach, website developer, graphic designer or photographer.

“Do you offer refunds?”

No. Because this is a digital product, all sales are final. If you have any questions, feel free to shoot me a question at hello@inkhouse.org.uk

“How do I get my hands on Nail Your Niche?”

Just click that shiny button below and you’ll get instant and lifetime access to the masterclass, the workbook and the private podcast feed.

You’ll be able to refer back to it anytime you need a boost of clarity or if you ever want to shake things up and pivot into a new niche (because let's face it ― anything can happen).

Ready to go from invisible service provider to THE GO-TO expert in your field?

NAIL YOUR NICHE

The roadmap for service-providers who want to grow their business AFTER they’ve specialised

If you’ve been around the online business world for more than 5 minutes, you’ve probably heard ―

And after seeing other specialist service providers achieve success, you’re convinced niching will help you:

Except...it's been more than a few months since you’ve niched and you’re still stuck in the same spot.

Above all, you’re frustrated because everyone told you niching was the end goal.

And after seeing other specialist service providers achieve success, you’re convinced niching will help you:

Except...it's been more than a few months since you’ve niched and you’re still stuck in the same spot.

Above all, you’re frustrated because everyone told you niching was the end goal.

If you’ve been nodding along this whole time, then it’s time you know the TRUE story behind my niching success...

Hey, I’m Eman 👋🏽

But even though it looked like I became an expert overnight, it really took me a year to establish myself in my niche

Here’s what I want you to take away from my story―

But you wanna know the great news?

NAIL YOUR NICHE

The 90-minute masterclass that teaches you how to go from invisible to UNFORGETTABLE in your niche

“It's like Eman gave me the last piece of the puzzle that I was stuck on, and I was able to see clearly what I want to do with my career going forward.”

The instant you join Nail Your Niche, you’ll get ―

My 90-min masterclass broken down into 10 bite-sized video lessons

You’ll also get…

The Nail Your Niche Workbook

The Action-Taker’s Checklist

PLUS access to the private Nail Your Niche podcast feed

By the end of Nail Your Niche, you’ll walk away with clear action steps and clarity on how to become, not just an expert, but THE go-to service provider in your field.

Just like these business owners ―

The masterclass is organised in a way that favours implementation, and it elaborates on the niching process in depth.

“Being able to get to know Eman and learn from her has been amazing. It's an investment I'd make again (and again).

“Nailing your niche isn't a stab in the dark and hoping for the best. It takes due care, consideration and reflection.

Ready to find the missing piece of your niching puzzle?

By now, you know there are TONS of blogs, presentations, and programmes focused on helping you define your niche. (You’ve probably done them all 😉)

Here’s what students had to say about Nail Your Niche compared to other niching resources:

In case you’re worried Nail Your Niche is going to be full of fluff ―

Here’s what a few business owners had to say after listening to some of my other niche-related training...

One last thing before you go...

And without the full picture, you’ll likely find yourself in the same place ―

But once you have clarity and understanding on what you need to do to NAIL your niche ―

And lucky for you, I’m giving you ALL the steps I took based on my experience going from a relative “nobody” to becoming the go-to email specialist for big-name clients. (No second guessing here!)

And without the full picture, you’ll likely find yourself in the same place ―

But once you have clarity and understanding on what you need to do to NAIL your niche ―

And lucky for you, I’m giving you ALL the steps I took based on my experience going from a relative “nobody” to becoming the go-to email specialist for big-name clients. (No second guessing here!)

So if you’re ready to stop showing up half-heartedly and start owning your niche ― tap that shiny button below!

Got questions?

I’ve answered them all for you here 👇

“Who is Nail Your Niche for?”

“Will this help me pick a niche?”

“What if I’ve already seen your TCC(N)IRL talk or Copyhackers Tutorial Tuesday presentation? Is this going to be the same thing?”

“I’m not a copywriter. Will this still work for me?”

“Do you offer refunds?”

“How do I get my hands on Nail Your Niche?”