Calling copywriters, consultants & service providers
Design a high-ticket VIP Week offer that gives you the freedom to earn more while you work less
With Design Your VIP Week – the 2.5-hour pre-recorded masterclass – you'll learn how to how to design, position, and sell a win-win high-ticket VIP Week that both you and your clients love. (AND you'll get a behind-the-scenes walk-through of my $6000 VIP Week offer so you know exactly how to do it).
x2 month payment plan available
"I've generated £7550 [AKA $9542] from VIP Weeks since taking this masterclass"
Since John shared this experience, Design Your VIP Week has been improved, and live elements and templates have been added. As a result, the price has increased because it's just THAT good. But you're still getting an amazing deal!
You HATE the idea of offering a high-ticket (high-stress & high-pressure) VIP Day. But a VIP *WEEK*?
You can get on board with that 🙌
I tried doing VIP Days back in 2020. I hated every minute of them.
I spent the entire day watching the clock.
I was a bundle of nerves, stressing about…
🥴 Whether I’d get the work done in time…
🥴 If the final deliverable would even be any good…
🥴 If my client would like what I’d produced…
🥴 The fact that I definitely wasn’t being paid enough for the vast amount of work I was doing in just 5-8 hours…
By the end of the day, I was exhausted.
“Never again,” I thought to myself.
BUT I still loved the idea of making more money in less time.
My biggest issue with the VIP Day was the “delivery in a day” aspect, and the stress that came with it.
A few months later, when I was pregnant with my 2021 baby and needed to up my rates (sans stress) so I could start saving for my self-funded maternity leave FAST…
I sat down and started mapping out my own unique VIP offer.
An offer that gave me more time to do the work and that paid me significantly more too. I came up with...
The VIP Week – priced at $4,200-ish per week.
That was back in 2021.
Today, I charge $6000 for a VIP Week.
(That's 12-15 hours of work)
My VIP Week worked and I was able to sell it to clients pretty easily.
So easily in fact, that even *I* was surprised!
I thought there’d be more pushback and more objections – but once clients heard my pitch they were happy, excited even, to pay me.
The VIP Week was so successful that it helped me hit almost 6 figures the year I was pregnant with my second baby. (Even though I only worked 3 quarters of that year).
Thanks to this offer, I was able to take on more projects at a higher rate – but still work fewer hours than ever before.
It helped me take 7-8 months out of my business for maternity leave AND it helped me have one of my biggest revenue months ever just weeks after returning to work post-maternity leave.
After that experience, I couldn't look back.
In fact, for a year and a half the ONLY service I offered to clients was my VIP Week.
VIP Days were officially out and VIP Weeks were IN.
You're a service provider or consultant who's ready to start earning more working fewer hours too, but you're driving yourself crazy with all the questions you can't answer
Questions like...
- "Which service/s should I offer as part of my VIP Week?"
- "How much should I charge?"
- "How do I justify my price to clients?"
- "How do I position this offer so it's attractive?"
- "Once I sell a VIP Week, how the hell do I pull it off?"
- "What deliverables should I offer?"
- "Can I really produce quality work for my clients in such a short amount of time?"
- "How do I create boundaries that keep me sane but also respect my clients?"
- "Can I handle the pressure of such a time-sensitive offer?"
- "What does a great (but fast) onboarding process look like?"
- "How do I manage client expectations?"
- "How can I get all this stuff done in a week?"
- "What should I answer when a lead asks me, "What if you don't finish the project in time?"
- "What if I don't finish the project in time???"
It's enough to put you off creating a VIP Week entirely... which is exactly why you haven't created one yet
Yet.
Because with my help, your VIP Week could be up and running within 7 days.
(And nope, it doesn't matter what business you're in, or what your niche or specialism is – or even if you have one. As long as you're a service provider, copywriter, or consultant, this masterclass is made for you).
Imagine being able to –
- Perfectly position your offer so you can sell a premium VIP Week in a 30-minute sales call
- Create a VIP Week business model that is flexible and works around your lifestyle (whether that lifestyle involves kids, travel, or hobbies)
- Ditch the system that means every single one of your projects go on and on (and onnnn) for months at a time. Instead, you get to decide the time frame
- Feel confident that you've done a great job for your client, even though you only spent a fraction of your week on their project
- Understand the systems and tools you need to get your VIP Week offer up and running in one week
- Confidently decide what to include in your VIP Week offer so you can provide the best value to your clients (and also the best use of your time and expertise)
"This masterclass had ALL the answers. It gave me tactical tips to make money."
"So, VIP Weeks seem like this mysterious thing that coaches do and make thousands of dollars, right?
I certainly thought that. There's no way a service-provider can create such a fast-and-dirty service and charge boogoo bucks for it. ("Wouldn't the client feel like the work was rushed? A week feels like too little time for my brain to come up with good work...")
I had #AllTheQuestions and let me tell you, this masterclass had ALL the answers. So much so, that I changed my entire business model after this to VIP Weeks only.
After over 4 years of wielding words to the point of burnout with drawn out projects and pricing that left much to be desired, Eman's masterclass gave me the tactical tips I needed (not just the strategies, but the actual "here's what to do") to make money in a short-time frame on my terms.
This is getting long, but the point is this:
Get the masterclass. Do exactly what Eman suggests in the masterclass. It's the easiest and quickest way to build your business with clients who've got their stuff together AND to make the kind of money that makes you feel like an expert."
- Alicia Castro
💥INTRODUCING 💥
Design Your VIP Week 2025
The pre-recorded 2.5-hour online masterclass that gives you a behind-the-scenes walk-through of my $6,000 VIP Week so you can design your own win-win high-ticket VIP offer.
This 2025 version comes with:
✅ 6 days of live Q&A support in the Pop-Up Slack Community so we can tailor your offer to your industry, your niche, and your clients
✅ Done-for-you canned email templates that take your clients from onboarding to offboarding (and save you days of workflow mapping and email writing)
x2 month payment plan available
"I made the most amount of money in my business purely from two VIP Weeks"
You won't just learn how to create and construct a VIP Week offer. You'll learn how to position and sell your offer too
You'll learn...
- The inner workings of the Upgraded VIP Week method that allowed me to create more white space in my calendar, and earn more in less time (without feeling like I'm working against an anxiety-inducing countdown timer)
- How to position your VIP Week so it's more attractive to your prospects. (Hint: Your VIP Week doesn't have to be a downsell)
- How to structure your VIP Week and find time to do everything you need to
- How to price your VIP offer and which easy add-ons raise its value
- My VIP Week pricing history, so you can find out how I jumped from charging £997 to £3250 in just 5 months (and then to $6000).
- The key to an onboarding process that sets you up for success
- The delicious deliverables that justify your high-ticket price and keep your clients coming back for more
- The offboarding strategy I use to turn one VIP Week project into another (Yay to client retention!)
- How to identify whether or not a client or project is a good candidate for your VIP Week, so you can avoid unhappy customers, refunds, and falling into the pit of "I'm not good enough".
- How to be a 5* communicator without needing to communicate with your clients the whole time
- The mistakes I made on the road to refining my offer, so you can learn from my errors and skip straight to the good part
And you'll get LIVE support in the 6-day pop-up Slack community so we can perfect your offer, positioning and pricing together
All those questions you have that you just can't figure out on your own..? You won't have to figure them out on your own.
You can just drop them into our 6-day pop-up Slack community that exists solely for the purpose of getting your VIP Week out into the world and into your clients' hands.
You can ask me about:
- What to include in your VIP Week offer
- What to exclude from your VIP Week offer
- How to price it
- How to position it so it sells
- Which tools (if any) you should use to set you up for success
- Anythinggg VIP Week-related!
This is your chance to get tailored advice so we can create a VIP Week that you love delivering and that your clients love buying.
The Slack community opens on Friday 28th February at 10am GMT and closes on Thursday 6th March at 10am GMT.
There are no restricted office hours. This space will be open to you for those entire 6 days so you can maximise the support and get answers exactly when you need them. (Minus when I'm asleep, of course 😴😆)
🚨 BONUS ALERT 🚨
Get done-for-you canned email templates that take your clients from onboarding to delivery to offboarding
When you create a new offer, it's not just a new offer you're creating...
It's an entire system from onboarding to offboarding. And that's a lot of work 😮💨
Lucky for you, Design Your VIP Week walks you through every single step so you don't have to figure it out yourself. In fact, I show you my $6000 VIP Week process from start to finish so you can see exactly how to put your offer together from onboarding to offboarding.
But for this 2025 live version of Design Your VIP Week, I'm going a step further.
You'll get access to my personal canned email templates so your onboarding, delivery, and offboarding experience is completely done for you.
All you have to do is fill in the blanks and edit the emails so they're tailored to you and your offer – saving you hours of stress and giving you everything you need to create a 5* client experience.
You don't want to miss out on this.
PLUS, you'll get lifetime access to the masterclass and answers to the questions other VIP Week offer creators are asking
Design Your VIP Week also comes with:
- The recorded replay Q&A session where I spend nearly 30 minutes answering questions from business owners who took this masterclass live. I'm sharing this (pre-recorded) session with you because I KNOW you'll have the same questions, and these answers will help you break through whatever's holding you back from launching your own offer.
- Lifetime access because sometimes you just need to hear a thing more than once for it to sink in
Let's not forget about the Design Your VIP Week Podcast Feed so you can learn on-the-go 🎧
Just in case you prefer to learn on-the-go, you'll get access to the private podcast feed so you can listen to the masterclass on Apple Podcasts or Spotify (or a range of other podcast players) with the click of a button.
Design Your VIP Week while you’re walking to work, on a run, or driving the kids to school. Whatever else you’re juggling, this masterclass is designed to fit into your life with ease :)
(Signed, a busy mama who cannot sit still at a computer long enough to watch video training!)
"This masterclass changed my entire business"
“This masterclass changed my entire business and the way I started selling VIP weeks. I was like, "My God, I never want to work in the normal way again."
When I had to take 10 weeks out of my business for heart surgery, one of the things that made it easier was that I now only work in hyper-focused weeks. I don't have various projects at different levels of completion. I'm booked until whatever week and then I close my doors.
I learned how to do this through Eman's masterclass, and I highly recommend it.
This new business model has decreased my stress on the ADHD front and the 'holy s**t there's an emergency front'.
HIGHLY recommend."
– Martha Barnard-Rae
You can get just the 2.5-hour Design Your VIP Week masterclass for $350 at any other time of year...
Or, you can add just $175 and get the 2.5-hour Design Your VIP Week masterclass PLUS personalised live support in the 6-day pop-up Slack community PLUS my plug-and-play canned email templates 😍
But wait. Who the heck am I to show you how to design your VIP Week offer?
Hey! I'm Eman Ismail – email strategist and copywriter who went from charging £10 an hour to $6000 per VIP Week.
But this only happened after I threw out the traditional day rate model and figured out how to make VIP Weeks work for me.
I went from being unable to sell a $350 VIP offer to ONLY selling my high-ticket VIP Week within a couple of years. In fact, my price jumped from £997 to £3250 in just 5 months. Then to $4000. Then to $6000. (Yepp, I switched currencies in that time).
And now that I know how to design and sell a successful VIP Week, I want to share what I know with you – because my VIP model has changed my life. And I'm pretty confident it can change yours.
When 2-month long projects stressed me the heck out, sucked the joy out of my business, and drowned me in work on weekends...
...I decided to create an easier option that made me more money in less time, so I could spend my weekends doing the stuff I wanted to do with my two lovely kids.
In fact, for a year and a half I only offered VIP Weeks.
And the icing on the cake?
I get VIP Week testimonials like this ⬇️
(See?! You CAN create impactful work that your clients love – even when you only give yourself a week to do it. These business owners have been able to do it too ⬇️)
"I sold 5 VIP slots in the space of about 6 weeks"
“Never in a million years would I have imagined that I would come up with not one but two really solid VIP offers that I'm so excited to move forward with, to market and to share with the world.”
- Melissa Payne, Storyscout Digital
"With this training, I was able to create a VIP model and I sold 5 VIP slots in the space of about 6 weeks – without ever actually promoting the offer.
It's hard to find this valuable information anywhere. Not many people in the industry dive into this in as much detail."
- Zoe Heard, Get Heard
Are you worried about the price tag because you need to keep your business expenses low right now?
I get that! I'm in the same season of business right now.
But here's the thing – Design Your VIP Week isn't one of those trainings you buy and then wonder if it actually did anything for your business.
You buy this masterclass, you implement what you learn, then you launch and sell your VIP Week and see a direct return on your investment.
John McKie took this masterclass and now sells his popular VIP Week service for $1500 (soon to be $2000!)
Alicia Castro took this masterclass and now sells her VIP Week for (starting price) $1997. She actually changed her entire business model and now only sells VIP Weeks!
And Elenny Frometa took this masterclass and now sells her VIP Week for $4400.
(Not to mention me. I sell my VIP Week for $6000!)
The only sticking point I forsee is you having specific questions that keep you from launching your offer.
That's why you'll have 6 days of live coaching from me in our pop-up Slack community.
If any sticking points come up, I'll be there to answer your questions and help you tailor this VIP Week model to your specific offer, your audience, and your niche.
I know you've still got questions.
Here are all the answers you're looking for 👇🏾
1. "How does this live version of Design Your VIP Week work?"
As soon as you purchase Design Your VIP Week, you'll get instant access to the 2.5-hour pre-recorded masterclass. You can start watching (or listening) right away!
Then on Friday 28th February at 10am GMT, the pop-up Slack community opens and you'll be able to ask me all your questions and get tailored advice on how to shape your offer for your niche and audience.
That's also when you'll get your canned email template bonus 😍
The Slack community closes on Thursday 6th March at 10am GMT, so make sure all your final questions are in before then!
Note: there are no restricted office hours. This space will be open to you for those entire 6 days so you can maximise the support and get answers exactly when you need them. (Minus when I'm asleep, of course 😴😆)
2. "Design Your VIP Day vs Design Your VIP Week. What's the difference?"
Back in 2022, I released my masterclass Design Your VIP Day – which was actually all about creating a VIP Week.
Confusing, right?
Which is why I updated the masterclass and relaunched it as Design Your VIP Week.
3. “Who is Design Your VIP Week for?”
Design Your VIP Week is a pre-recorded 2.5-hour masterclass for copywriters, service providers, and consultants who are interested in developing their own VIP Week, but can't figure out how to create one that works for them.
Maybe you've heard other business owners talk about their VIP offers and wish you could offer something similar.
Maybe you've even sold a couple of VIP Days and you've realised VIP Days are not for you. But VIP Weeks might be.
Or maybe you've sold a VIP Week or two, but no one bought, or you lowballed yourself, or you felt like it didn't go how you wanted it to.
Either way, this masterclass will walk you through my Upgraded VIP Week offer so you can create the flexible, high-ticket offer you've been dreaming of.
4. "You're a copywriter, Eman. Is your advice only applicable to copywriters?"
Nope.
I've designed this masterclass so it's suitable for ALL service providers and consultants – no matter your industry, niche or specialism. Or maybe you don't have a specialism. That's fine too.
My focus will be on helping you create your own offer rather than copying mine (unless you want to of course) – so the type of business you're in or the type of service you're selling doesn't matter.
Of course, the examples I share will be from my own copywriting business so that'll be a bonus for you if you are a copywriter. However, I do translate this for you so you understand how it applies to a non-copywriting business.
5. "I don’t have a niche. Is that okay?"
That's totes fine.
I've designed this masterclass so it's suitable for ALL service providers and consultants – no matter your industry, niche or specialism. Or maybe you don't have a specialism. That's fine too.
6. "I already offer a VIP Day or Week. Will this still help me?"
If you're already offering VIP Days, this masterclass will teach you how to design and sell a VIP Week.
And if you're already offering your own VIP Week, yes this masterclass will still help you.
There's still so much you can take from my Upgraded VIP Week method that'll make your VIP offer even better and even more profitable.
7. "When and where is this masterclass happening?"
It's already happened! You'll be getting a recorded version of the LIVE masterclass I ran. As soon as you pay, Design Your VIP Week will automagically appear in your inbox and you'll be able to watch it immediately.
8. "How long will I have access for?"
You'll have lifetime access to the masterclass.
9. “Do you offer refunds?”
No. Due to the nature of the masterclass being pre-recorded and instant access, as well as the live nature of the 6 days of Slack support, no refunds are available.
If you have any questions, feel free to drop me and my team an email at hey@emancopyco.com
10. “How do I sign up?”
Hit the button below 👇🏾 pay the amount, and the masterclass will land in your inbox in minutes.
x2 month payment plan available
"I'm finally ready to start selling my VIP offer"
x2 month payment plan available